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Become an SEO Pro in 60 Seconds or Less
By Yelena Shuster
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Become an SEO Pro in 60 Seconds or Less

You’ve heard it here (and here and here) before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results.

If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here:

1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase. 

2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a tax company, instead of targeting something huge like “tax return” (which has a whopping 94,010 search results), try for something more specific like “cheap tax” (only 1,430 results) to show up closer to the top of the results page. (Numbers fluctuate daily)

3. Create Content Landing Pages. Each content page should have helpful articles that relate to your search keywords (like “cheap tax”). Don’t forget to tag headers, images, and videos with that phrase. Three- to four-word phrases perform better than more general keywords because there’s less competition (page 8 of the search results may as well be Siberia).

4. Feed Your YouTube Channel. Because videos are harder to produce, it’s easier to rank higher on YouTube. And if your idea’s good, you’re more likely to go viral with a video (LG Meteor prank, anyone?). Embed links in your video with your targeted keywords and voila! People will be flocking to your site like puppies on babies.

Photo: squidmediaro / Getty Images

TAGS: MarketingSEO

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208 28

ARYASHAKTI

2 months ago
This is excellent information. Thanks... www.HealthyHealingNaturally.com
19

Martin Grenier

a year ago
Pleased
145

Jamilah Lawry

a year ago
Wow this is very helpful I will making some updates to my sites tomorrow!
183

Andy Alagappan

a year ago
Online marketing strategies implementation Andy Alagappan www.LOCALSEOtx.com 832-677-4620 . 281-570-5804
210

Mamata Awarade

a year ago
Helps! Thank you! www.varchasvacorp.com
244

Jordan Shepard

a year ago
Thank you, videos are definitely something to consider now
288

Steve Taylor

a year ago
Good concise info. Thanks.
310

NewEdenTravel

a year ago
Best way to get good targeted traffic is >>>>>>>>buy it
375

Curt Raffi

a year ago
Dianne you don't have to get on Google. If you have a website they will eventually find you and list you in their search results. The big thing you need to do is add fresh writing, pictures or videos about your business or passion to let google know that there is goodness there. That process is called blogging or content creation. Its not as mysterious as it seems. You'll make it!
398

Dianne Watson

a year ago
I have no idea how to get onto google. I'm totally computer illiterate..help
392

Montana Ruark

2 years ago
There is a huge problem with this article misguiding people into thinking that SEO is based on 3 bullet points. Google looks into to many factors (over 200) when they crawl your site. Keyword research only helps with giving you an opportunity to connect with people that are searching for a term that may make sense for your business to benefit from. If you really want to understand SEO find the best people that do it now and follow there lead, but not this article. @montanaruark
415

Lawrence Davis

2 years ago
Thank you for sharing. This was helpful and easy to understand.
429

Ilan Katz

2 years ago
I do like this article and gives good I'll guidelines however I feel that it's always better if you're able to to use a service company that actually knows what they're doing for a reasonable price. Fortunately for anyone reading this post I have to work at such company so if anyone needs help with their website search engine optimization for social media marketing please let me know.
427

Catitan Saudagar

2 years ago
please help me how to improve seo my site saudagar2u.com
445

Montana Ruark

2 years ago
If anyone wants help with SEO connect with me on Twitter or email me Montana@coffeeshopnapkin.com
460

Huber Mike

2 years ago
Any good page or ideas out there to master google keywords planner?
216

vondell richmond

2 years ago
Who can help me master Google Key Words/tool?
473

patricia cash

2 years ago
Thank you Curt
244

Hamzah Malik

2 years ago
Great! We'll be in touch :)
491

patricia cash

2 years ago
Hamzah Malik, my site is patcashphotography.com
481

patricia cash

2 years ago
This comment has been deleted
488

Hamzah Malik

2 years ago
Oh and Patricia, what's your website URL? We'll give you a free review :)
506

Hamzah Malik

2 years ago
Fantastic article- great to see someone championing small businesses. With Google's mobile algorithm update being released in a few weeks, it's also definitely worth making sure your website is mobile friendly, too. That, and show genuine activity on your key social media platforms, which should all mention your website's URL :)
503

Curt Raffi

2 years ago
Patricia you may want to add some information about the city or town that you're located in as well to zoom in for Google SEO.
226

Patricia Cash

2 years ago
I'm ranking 0 to no existence on Google and the words were photography images high school seniors events all dis horrible what I can do to improve that ?
495

Mike Imken

2 years ago
These are good. But don't forget most vital for small businesses especially, since most target city-level demographics, is local search best practices, e.g. accurate and consistent directory listings, Google My Business listing, on page local oriented SEO, etc.
221

Frederick Henriquez

2 years ago
Great 101!
495