Buyer Personas in Under 60 Seconds
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Getting to know your customers is a lot like dating: It takes research, listening, and a few well-placed compliments. And at the end of the day, you’ve got to know more than just their hobbies and favorite foods to seal the deal.
That’s where Buyer Personas come in: research-based, generalized examples of who your buyer is.
Defining your BPs can help you maximize the impact of your marketing efforts, gain trust from customers, and provide you with a competitive advantage.
1. Review your reviews: Is there a particularly informative review on your social media pages? Reach out and see if they’re willing to chat.
2. Craft smart forms: Beef up registration forms used on your website, blog, and in email with questions that will help you build your BPs.
3. Consult your colleagues: Consult employees, industry contacts, or a friendly competitor to gain insight on buyer behavior.