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Design 101: How to Set Up Your First Website
By Sophia Zlatin
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Design 101: How to Set Up Your First Website

There’s nothing more oppressive and terrifying than a blank space. (And not just because Taylor Swift might use it to write a song about your relationship.)

Turning your brand-new, totally empty website into an attractive, functioning tool for growing your business is a big task.

You’ve claimed your URL and selected your design. So now what?

Here’s where to start:

1. Decide how many pages you will have and what they will be. Home / About Us / FAQ / Services / Online Store and Contact Us are popular choices. Consider a blog or news page where you can provide useful information, press releases, or current events.

2. Gather the photos you want to display. A picture is worth a thousand words (and possibly actual moolah), so finding the right ones is crucial to honing in on your brand. (Pro tip: Get free photos here).

3. Help visitors find you & get in touch. Prominently post your contact info and link to directions on Google maps if you have a local business. You may also want to create a contact form to make it easy for visitors to reach out. Then, add links to your social media profiles. Communication is key, so use all possible options. Boost engagement by encouraging visitors to follow you.

4. Finally, make sure you include a way for visitors to join your email marketing list so you can follow up and keep in touch.

From there, you can add on important plugins that speak to your specific business (like ones that book appointments or let customers purchase from your site).

Ta-da! You’re now the proud owner of a gorgeous, working website.

photo: ronstik / Getty Images

TAGS: MarketingDesignWeb Design

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Kathi Koro

a year ago
Mobile first! And don't forget SEO and try out an interactive design. And maybe integrate social media. And think about usability and user experience. Maybe it's worth to make a customer decision journey? But before doing it you should analyse your customers. Ok... it's a lot of work to get a great website.
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Timothy Burns

2 years ago
... And get the help of an experienced Web marketer, not a designer, bur someone who understands design within the larger scope of SEO, user friendly experience, and overall marketing. A cheap, quickly launched website is of little value wo traffic, conversions, and engagement.
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Heather Rudd

2 years ago
Im looking for something that catches both men and woman
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Kory V

2 years ago
Also make sure it's mobile friendly.
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