How to Become Your Own Brand
There’s really only one major difference between Oprah’s
business success and your own. (OK, beside the billions of dollars or
whatever.) It’s her personal brand.
It’s no coincidence that entrepreneurs like Gary Vaynerchuk, Richard Branson, Oprah, and Martha
Stewart have amassed cult followings — it’s because they themselves have become
recognized brands, rather than simply figureheads that helm successful
Contrary to popular belief, you don’t even have to be
Oprah-level rich to build an identity of your own. Here are a few tips to try:
- First things first: You MUST have your own social media
profiles. If you’ve been the unidentified voice behind your company’s social
accounts, it’s time to come out of hiding. You can’t build a brand around
yourself if no one knows who you are. So go ahead and create your own
individual accounts — no one will think you’re vain…promise.
- Now, take a look at your profile on each platform. Are you
using a consistent bio and headshot across the board? While the idea of using a
college-era #TBT as your Facebook profile photo might be appealing, resist the
urge. You need to be sure that your profiles tell a cohesive story.
- Connect with like-minded professionals. Begin to create your
own community by adding friends, fellow business owners, and those in your
- Follow well-branded entrepreneurs you admire. Observe their
techniques. What kind of content are they posting? And how often? Use it as a
barometer for your own branding strategy.
- Buy your domain name and create a website. It doesn’t have
to be elaborate or fancy — add a photo, a short bio, and your contact info for
starters — and consider incorporating a blog into the site when you’re ready.
- Be patient! Building your personal brand takes time and
commitment. Remember: Oprah wasn’t built in a day.
photo: Getty Images/Michael Kovac