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How to Become Your Own Brand
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How to Become Your Own Brand

There’s really only one major difference between Oprah’s business success and your own. (OK, beside the billions of dollars or whatever.) It’s her personal brand. 

It’s no coincidence that entrepreneurs like Gary Vaynerchuk, Richard Branson, Oprah, and Martha Stewart have amassed cult followings — it’s because they themselves have become recognized brands, rather than simply figureheads that helm successful companies.

Contrary to popular belief, you don’t even have to be Oprah-level rich to build an identity of your own. Here are a few tips to try:

  • First things first: You MUST have your own social media profiles. If you’ve been the unidentified voice behind your company’s social accounts, it’s time to come out of hiding. You can’t build a brand around yourself if no one knows who you are. So go ahead and create your own individual accounts — no one will think you’re vain…promise.
  • Now, take a look at your profile on each platform. Are you using a consistent bio and headshot across the board? While the idea of using a college-era #TBT as your Facebook profile photo might be appealing, resist the urge. You need to be sure that your profiles tell a cohesive story.
  • Connect with like-minded professionals. Begin to create your own community by adding friends, fellow business owners, and those in your industry.
  • Follow well-branded entrepreneurs you admire. Observe their techniques. What kind of content are they posting? And how often? Use it as a barometer for your own branding strategy.
  • Buy your domain name and create a website. It doesn’t have to be elaborate or fancy — add a photo, a short bio, and your contact info for starters — and consider incorporating a blog into the site when you’re ready.
  • Be patient! Building your personal brand takes time and commitment. Remember: Oprah wasn’t built in a day.

photo: Getty Images/Michael Kovac

TAGS: Brand Identity


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