How to Launch a Product in Under 60 Seconds
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You had the big idea. You toiled away in development. And now you’ve got a brand-new product to show for it.
So the hard work’s over, right? Not so fast. Handing over your baby to the unforgiving masses can be tougher than creating the thing in the first place (just ask any parent who’s dropped their kid off at college).
Here’s how to do it:
1. Launch early; launch often. You’ve probably heard that timing is everything. Get your goods into customers’ hands as soon as you can and avoid being run out by faster competition.
2. Make it an MVP. That stands for minimum viable product. Getting the timing right means giving up on being a perfectionist. If the core of the product works, the bells and whistles can come later.
3. Test, test, and test again. Round up a crew of unbiased testers (Mom doesn’t count) and work their feedback into the product before launching to the public. Even if it hurts.
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