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How to Launch a Product in Under 60 Seconds
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How to Launch a Product in Under 60 Seconds

You had the big idea. You toiled away in development. And now you’ve got a brand-new product to show for it.

So the hard work’s over, right? Not so fast. Handing over your baby to the unforgiving masses can be tougher than creating the thing in the first place (just ask any parent who’s dropped their kid off at college).

Here’s how to do it:

1. Launch early; launch often. You’ve probably heard that timing is everything. Get your goods into customers’ hands as soon as you can and avoid being run out by faster competition.

2. Make it an MVP. That stands for minimum viable product. Getting the timing right means giving up on being a perfectionist. If the core of the product works, the bells and whistles can come later.

3. Test, test, and test again. Round up a crew of unbiased testers (Mom doesn’t count) and work their feedback into the product before launching to the public. Even if it hurts.

photo: CelsoDiniz / Getty Images

TAGS: Product DevelopmentStartUpInnovation

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148 9

LeonardR. Nixonsr

a year ago
ineedhelp withmyloan
0

YL

a year ago
Solid advice.
0

Andrew Adam

a year ago
I see too many starts up take this "Launch Early" advice too literally and launch a product that is absolutely not ready, filled with bugs, doesn't solve the problem it intend to, and in turn sees an increase in operating expenses, lack of focus on improving the core products and ends with failure. Just be cautious of your timing and plan strategically. Be smart and don't jump the gun if you are not ready.
0

David Jin

a year ago
Absolutely right... do fast... validate fast...fail fast... forward fast... cheers.. David
258

Joshua Joyner

2 years ago
What careers can be started with 500 dollar
0

Jarrad Markel

2 years ago
Sure. Survey your market. Use the questions to build products. Video, audio, pdf, etc. If you would like more info, shoot me an email. Good luck!
322

Justin Blair

2 years ago
Could you expand on that, Jarrad?
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Jarrad Markel

2 years ago
Why would you create a product and then try to sell it when you can have your customers build the perfect product for you? It is 2015. Use the tools that are out there. :-)
0

Siddharth Sharma

2 years ago
Or spend more than 60 sec and perhaps read the Lean Startup :)
0