Business on Tapp
 
And the Ideal Email Length Is...
Fresh from the Tapp
Click to Answer

And the Ideal Email Length Is...

Grab your yoga pants, grande skinny vanilla latte, and The Notebook DVD — it’s time to become as basic as humanly possible. OK, wait, not that kind of basic.

Boomerang, a company that specializes in email productivity software, found that the most effective emails are those that “keep it basic.” The company’s study also drew a number of other unexpected conclusions — check out their findings below:

“Write like a 3rd Grader.”

Arguably the most surprising discovery, Boomerang found that emails written at a 3rd grade reading level earned a response rate of 53%, compared to emails written at a college level (39%). Which sends a very clear message: avoid complex language and keep it simple.

“Write with emotion.”

According to Boomerang, having an opinion — whether it’s slightly to moderately positive or negative — is better than having no opinion at all. “Neutral” emails received between 5-15% fewer responses than those that skewed positive or negative.

“Write short.”

It seems brevity is the key to success. But don’t be too brief. Emails that contained between 50-125 words yielded response rates of 50%. Those with 200 words? 48%. And 10 words? 36%.

“Use Short (Very Short) Subject Lines.”

Resist the urge to be overly wordy. Boomerang found that subject lines with between 3-4 words were most effective. And don’t even think about the “(no subject)” kiss of death. Only 15% of emails that lacked a subject line were responded to.

“Include 1-3 questions.”

It pays to ask! Emails that contained 1-3 questions were 50% more likely to earn a response compared to those that didn’t ask a single question.

There you have it. Chug that latte and get to work!

photo: iStock

TAGS: Email Marketing

Code:

Display this Business On Tapp card on your website. Select the code, copy it (ctrl-C or cmd-C), then paste it in your page's HTML.

Options:

Preview:

44 0
There are no comments.